Select a company that has several product divisions or strategic
business units (SBUs). Remember, an SBU is an internal division or
product line that has its own distinct mission and competitors which
operates somewhat independently from the rest of the company.
PLEASE INCLUDE IN-TEXT CITATIONS.
General Electric, Proctor and Gamble, and Ford Motor Company are examples of companies with multiple SBUs.
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Choose one product from your chosen company, and write a product market analysis (PMA).
A PMA is a three to four page analysis of how the product is being
placed in the market. The following components should be included: MBA
5871, Business to Business Marketing 41. Provide background information
about the company and its SBUs.
2. Describe the product you have chosen to analyze. What other
products in the company’s product line are in
competition with your chosen product?
3. Identify the target market for the product. How is the product being positioned in the market?
4. Describe the pricing strategies being used for this product.
5. Describe the distribution channels used to serve the
product’s market segment. What role does the Internet
play in the company’s supply chain management
operations?
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