MBA marketing module assignment – Marketing Plan for Organic Products Company

MBA marketing module assignment – Marketing Plan for Organic Products Company
http://www.sheknows.com/food-and-recipes/articles/810489/top-5-organic-food-companies
Pick any one of the brand from the above link, and do the complete marketing plan as described below.
Reference should be more than 15 articles/journals. Ref citing and reference list is based on Harvard Ref system.
Each paragraph should have proper back up with Journals, Articles, Web link, Graph, company info though appendix.. etc.

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Marketing plan should be specific to Asia and in Singapore.
Part I = ~3100 words
1. Executive Summary
2. Situation Analyses
2.1. Market Summary
2.1.1. Market Needs
2.1.2. Market Demographics
2.1.3. Market Geographic’s
2.1.4. Market Growth
2.1.5. Market Trends
2.1.6. Market Positions
2.2. SWOT Analyses
2.3. Critical Approach
3. Key Competitors
3.1. Porters Five Forces
3.2. Direct Competitor – Health and Safety Market
3.3. Marketing Mix: Y Y Y
3.4. SWOT Analyses: Y Y Y
3.5. Competitor Response Profile
3.6. Indirect Competitor
4. Marketing Strategy
4.1. Mission
4.2. Marketing Objective and Goals
4.3. Diffusion of Innovation
4.4. Positioning
4.5. Marketing Mix
4.6. Media Channel Recommendation
4.6.1. Primary Media Focus: Below the Line
4.6.2. Below the Line Methods
4.6.3. Secondary Media Focus: Above the Line
4.6.4. Above the Line Methods
4.6.5. Push and Pull Strategies
4.7. Service Marketing Plan
5. Financials
5.1. Floor-up Budgeting
5.2. Sales Forecast
6. Controls
6.1. Implementation
6.2. Media Coast
6.3. Best and Worst Case
Part II – ~900 words
7.GE matrix
7.1. Describe GE matrix and background etc
7.2. Explain benefits of GE matrix.
7.3. Apply GE matrix to your context. or to a related context in your organisation.
7.4. Show drawbacks of GE matrix through its application, propose recommendations.
8. Appendix – if any?
9. Bibliography – Reference List
Where:
X X X = company that we choose
Y Y Y = Competitor.

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